Founder · CFOF ReadySignal Advisory
Arthur Forbus
Finance discipline before the inflection point.
Finance discipline before the inflection point.
After three decades inside accounting and finance functions, from public accounting through enterprise transformation work and operating roles at advisory firms, one pattern kept repeating in the lower middle market:
Strong businesses. Real revenue. Founders who built something genuine. Then a buyer, a lender, or a board starts asking questions, and the finance foundation doesn't hold up.
The story is right. The numbers are right. But the reporting is late, the forecast is hopeful, cash visibility lags, and the explanations get longer the harder the questions get.
ReadySignal Advisory exists to professionalize the finance function before the deal, the raise, or the scrutiny arrives.
I've sat in most of the chairs that touch this work. Auditor at a Big Four firm. Operator inside accounting and finance functions. Consultant building reporting, forecasting, and decision infrastructure for growth-stage companies. Managing Director at a national advisory firm helping CFOs prepare for the moments that mattered most.
The throughline across all of it: helping leadership teams trust the numbers, and explain them, when the pressure is on.
ReadySignal Advisory is the lane focused specifically on founder-led companies in the emerging middle market, where the work matters most before the next big move, and where I've spent the most time watching what separates a smooth process from a painful one.
If anything on this page resonates, or if you're not sure yet whether your finance foundation will hold up under the next round of scrutiny, let's talk.
You describe where the business is and what's coming next. I tell you honestly whether ReadySignal Advisory is the right fit, or if you're better served somewhere else.
No pressure. No deck. Just a real conversation about what readiness looks like for you.